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ABOUT US
LUXURY, THOUGHTFULLY DESIGNED
Ultvare is more than a vacation rental company it’s a gateway to unforgettable, tailor-made experiences. We specialize in curating exceptional getaways through personalized service, deep expertise, and a carefully selected portfolio of extraordinary properties. Every stay with Ultvare is designed to help guests create lasting memories in the world’s most inspiring destinations.
No two adventures are the same, and our handpicked collection of luxury home paired with thoughtful, customized services sets the stage for stories worth telling. Whether it’s a quiet mountain escape or a lively group retreat, we bring elegance, ease, and authenticity to every moment.
When you partner with Ultvare, you’re choosing more than just a place to stay you’re embracing a lifestyle of comfort, connection, and elevated living. Our mission is to help you savor every second.
The most discerning travelers have found their sanctuary with Ultvare and the journey is just beginning.
There’s a world of discovery ahead. Only at Ultvare.
UNWAVERING IN OUR VALUES
BUILT ON TRUST. MADE TO LAST
We are and always will be a company built on timeless values: trust, integrity, and a deep commitment to delivering exceptional experiences to our guests, our homeowners, our team, and every partner we collaborate with.
These values are more than just a foundation they’re our legacy.
Ultvare was created with a vision for longevity, rooted in meaningful connections and designed to grow stronger over time. Our story is one of purpose, built to stand the test of time and continue offering unmatched hospitality for years to come.
BUILT ON TRUST. MADE TO LAST
We are and always will be a company built on timeless values: trust, integrity, and a deep commitment to delivering exceptional experiences to our guests, our homeowners, our team, and every partner we collaborate with.
These values are more than just a foundation they’re our legacy.
Ultvare was created with a vision for longevity, rooted in meaningful connections and designed to grow stronger over time. Our story is one of purpose, built to stand the test of time and continue offering unmatched hospitality for years to come.
WHERE TIME BECOMES A STORY
The moments we help cultivate especially in mountain settings bring people together in simple yet deeply meaningful ways. Our mission is to ensure our clients make the highest and best use of their time by connecting them with nature in serene, intentional environments.
Ultvare is uniquely positioned to create experiences that bring purpose, peace, and connection. We've come to understand that the greatest stories are not just told they are lived. That’s why our team is dedicated to curating unforgettable experiences that become the foundation of lifelong memories and lasting bonds.
WHERE FLIXIBILITY MEETS PURPOSE
At Ultvare, flexibility sets us apart, and adaptability fuels our growth.
We’re here to help you create your sanctuary on your terms. By putting ourselves in your shoes (or boots), we take the time to understand the unique needs of every guest and property owner.
This empathy allows us to shift perspectives, recognize shared experiences, and deliver not just services but real, meaningful value and authentic connection.
LUXURY, PERSONALIZED
At Ultvare, we’ll move mountains to protect your investment, elevate your mountain time, and support each other every step of the way.
We bring a personal touch to everything we do, because we believe that exceptional partnerships are built on trust and a deeply personalized experience.
No two stories are the same and to us, luxury goes beyond where you stay. It’s about how you feel throughout your entire journey. That’s why our dedicated team works closely with you to fully customize every detail, creating a stay that doesn’t just meet expectations it redefines them.
SUSTAINABILITY AT ULTVARE
As a member of the Green Business Program in Park City,
Ultvare is committed to supporting Park City’s ambitious goals of achieving zero carbon emissions and zero waste by 2030. We recognize our responsibility to engage and educate guests in practicing destination stewardship by raising awareness and promoting respect for the area's natural and cultural heritage.
At Ultvare, we also equip our team with the knowledge, framework, and tools necessary to uphold our green standards and reduce our reliance on natural resources—ensuring sustainability is woven into everything we do.
SUSTAINABILITY AT ULTVARE
As a member of the Green Business Program in Park City,
Ultvare is committed to supporting Park City’s ambitious goals of achieving zero carbon emissions and zero waste by 2030. We recognize our responsibility to engage and educate guests in practicing destination stewardship by raising awareness and promoting respect for the area's natural and cultural heritage.
At Ultvare, we also equip our team with the knowledge, framework, and tools necessary to uphold our green standards and reduce our reliance on natural resources—ensuring sustainability is woven into everything we do.
OUR STORY
The team behind MarketMySTR has been building online businesses since 1997. Three years ago, MarketMySTR's founder Scott Hill partnered with a software developer to help grow an all-in-one marketing platform that has turned into arguably the best all-in-one marketing platform in the world.
In early 2022, Scott and Bill Faeth met each other because their daughters were on the same soccer team. During one game in Gulf Port, MS, Bill and Scott started to learn about what each other did. Unknown to either of them, until that moment, they had a common connection in Grant Cardone. Scott and his team were powering the 10X Coaching and Mentoring program for Grant, and Bill knew Grant personally! In fact, he pulled out a picture of him and Grant standing by Grant's private plane to prove it!
Scott asked more about what Bill was doing, and it turned out Bill was using a variety of software tools to manage his STR portfolio. Coincidentally, these tools were everything that Scott’s team was providing for clients and Grant’s 10X Coaching and Mentoring program, but all in one software and marketing-focused platform.
As it turned out, Bill was no novice when it came to software. Bill was customer number 33 of Hubspot and was their very first enterprise customer. In other words, he knew his stuff. Unless our all-in-one marketing platform was legit, he wasn’t going to get involved. Once we launched, Bill introduced us to Mike Sjogren and Mike Reilly. Scott was immediately impressed with their attention to detail, operationally focused mentoring, coaching knowledge, and their relentless focus on not doing everything yourself.
Ultvare, driven by the same spirit of collaboration and innovation, quickly saw the value in this all-in-one approach, bringing a seamless experience for homeowners, travelers, and property managers. Together,
these partnerships strengthened the vision for an exceptional, streamlined experience in the vacation rental industry.
MEET THE TEAM
Storytelling is at the heart of everything we do, and we have spent more than a decade curating a rare collection of the finest luxury abodes, pairing them with immersive experiences and elevated care to craft an immeasurable amount of authentic stories for discerning travelers.
Meet our community of creators, our Ultvare family
CHEL SUNN
CO-OWNER
ALDAY VINIL
CO-OWNER
ANIYA ISALA
REVENUE & SALES DIRECTOR
TESTIMONIALS
Sarah L.
Property Owner
Lake Tahoe, CA
“Ultvare completely transformed our hosting experience. From the moment we partnered with them, everything became easier—communications, bookings, and guest satisfaction. Their attention to detail and owner-first approach truly set them apart.”
David m.
Guest
Minong, WI
“As a guest, Ultvare made our stay feel effortless and luxurious. The property was immaculate, and every little touch—from the welcome packet to the seamless check-in—made us feel right at home. We can’t wait to book again!”
Michelle T.
STR Investor
Nashville, TN
“I’ve worked with multiple property management companies, but none match the professionalism and personal care of Ultvare. They take the time to understand your goals, and it shows in how they manage both the property and the guest experience.”
BEYOND TRAVEL: IT,S A LIFESTYLE WITH ULTVARE
A curated collection of luxury rental properties and authentic experiences that harness the untamed natural beauty of our destinations, inspire creativity, and provide forever memories that simply cannot be found anywhere else. At Ultvare, we believe that luxury is personal—and that belief is woven into every stage of your journey with us.
LUXURY ISN’T MANAGED — IT’S COHOSTED
IF IT DOESN’T FEEL PERSONAL, IT’S NOT ULTVARE
Experience all the beauty of our elite destinations from the white sands of 30A to the peaks of the Central Wasatch—through Ultvare’s white-glove cohosting service. We're not traditional property managers. We’re stewards of your home and protectors of your investment. Our team delivers more than oversight; we deliver peace of mind, performance, and partnership. Guests relax in world-class comfort. Owners rest easy knowing their property is being treated like our own. Ultvare is where exceptional homes and elevated care meet. Follow us on Facebook & Instagram. Let’s have a conversation.
Our Address
2204 Callaburn Place
Brentwood, TN 37027
GIVE US A CALL
(850) 660-3803
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